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Future of Advertising Agency in India

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Dear Readers, Before discussing the future of advertising agencies, what is advertising? Why are these agencies needed? What are advertising agencies? and many more questions are there. Certainly, being from a public relations background, I generally have to face some questions. The struggle some PR students face while telling about their area is a great struggle in itself. Advertising is a great part of this industry. We all understand what advertising is, but a number of people aren't aware of "advertising agencies" . Advertising agencies are the agencies that we use as a source of advertising. In recent years, we have seen the rise of new advertising agencies due to the tough competition in the market and new appraisals in business. Most people are unaware of the markets, and in such a case, these agencies are the best survival option for such businesses. Before this era, people weren't that dependent on advertising, but now they are much more aware of it. So yes, ...